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Libraries Matter in Guelph

The Guelph Public Library is launching a year-long public awareness campaign, Libraries Matter! where members of the community are invited to engage in a discussion of why libraries matter to them – what Guelph libraries offer to existing, new and future members.

“We are a favourite community hub and have the proud pleasure of assisting thousands of members a day,” said Steven Kraft, Guelph Public Library’s CEO. “Through Libraries Matter! we are excited to give members, local organizations, the broader Guelph community and its leaders an opportunity to share how the Library has enriched their lives and to learn more about how community libraries are evolving.”

The campaign launches with a series of direct quotes from current Library members that will begin appearing on the Library’s Facebook and Twitter pages. Additional postings will include snapshots of the Library’s local impact in 2015:

  • 7,029 new members were added (59,703 members in total)

  • There were more than 1 million visitors to Guelph libraries who checked out 2.2 million items

  • 38,626 people attended more than 1,300 Library programs (+9.9% from 2014)

  • More than 80,000 new items were added (+2.6% from 2014)

“Libraries have morphed into so much more than just books,” says Nancy Clarke, Director of Customer Service. “So many members have expressed, and continue to share, their appreciation for all that our libraries have to offer. It’s been extremely fulfilling to listen to why libraries matter to our community and we can’t wait to hear from more supporters.”

In support of the campaign, the public is encouraged to:

  • Talk about why Libraries Matter!
  • Share the Library’s Facebook and Twitter content
  • Visit their neighbourhood library and engage with staff
  • Wear a Libraries Matter! button which is available at all library locations
  • Post a selfie on the Library’s Facebook and Twitter pages using the #LibrariesMatter hashtag

The campaign will be supported by an extensive online and social media presence, in-library marketing and attendance at local community events.

For more information:

Steven Kraft, CEO  |  |  519 824 6220 x224


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